Comparison
Idelio vs Looka
A logo maker with a template brand kit, next to a brand-first identity tool.
Last updated July 31, 2026
Answer
Looka is an AI logo maker: you pick a logo, then buy it as files (about $20 for a basic PNG, $65 with vectors) or subscribe to a Brand Kit (around $96 a year) that applies the logo to 300+ templates. Idelio starts from a Brand DNA and a team of agents designs the whole identity so assets match by design. Idelio is in early access; Looka is generally available today.
What Looka is
Looka is one of the best-known AI logo makers. You enter a name, pick styles, and it generates logos you can buy: as of 2026 a basic logo download is around $20, the premium package with vector files is about $65, and a Brand Kit subscription is roughly $96 a year and unlocks 300+ pre-made asset templates built from your logo.
It is fast, inexpensive and available right now. For getting a logo today, that is hard to beat.
What Idelio does differently
Idelio does not start from the logo. It writes a Brand DNA first - positioning, palette, typography, archetype and voice - and a team of six specialist agents designs the logo and every applied asset from that shared definition.
The practical difference is coherence. Looka's assets carry your logo; Idelio's assets are designed together from one source, so a business card and a social banner made months apart still look like the same brand. Idelio is in early access, so today this is a difference in approach, not a checkout you can complete.
Side by side
| Feature | Looka | Idelio |
|---|---|---|
| Starting point | A logo | A Brand DNA |
| Logo files | PNG, plus SVG/EPS on premium | Editable SVG plus variations |
| Brand kit | ~300 templates from your logo | Assets designed from one DNA |
| Consistency | Depends on the templates | Kept consistent by the shared DNA |
| Refinement | Regenerate or edit manually | Chat refine, stays on-brand |
| Pricing | ~$20-$96 (logo to brand kit) | From $29/mo, credits (planned) |
| Availability | Generally available | Early access (waitlist) |